Volume
how many opportunities come inWe launch and run advertising, outreach, partnerships and referrals, managed on the real cost of acquisition, not on clicks.
Result: a steady flow of opportunities, and what each one cost.
Peregrine Growth
Three levers make your revenue. Most companies only work one.
More opportunities, better conversion, customers who bring in more. We build and run the acquisition and sales system that works all three, from the first ad to the signed contract, with salespeople we recruit into your team. Then we train your teams to run it.
Reply within two hours, with a one-hour video call slot.
- Done for you, end to end
- Your teams trained
Your year
Your revenue€80,000
Taking your conversion to 25% and the value per customer to €5,400, with not one extra opportunity: €135,000.
To reach that figure on volume alone, you would need 169 opportunities, and the budget that goes with them.
What we see
Most companies grow without a system.
Customers come in, but nobody really knows from where, what they cost or what they bring. As long as that is the case, growth is a matter of luck. It can be built.
What we hear“We live on word of mouth.”
What is really going onA good sign: your customers recommend you. But it is also a ceiling. You take what comes, and the month nobody talks about you, nothing can make up for it.
What we hear“We tried advertising, it doesn't work.”
What is really going onOften, the ads did their part: the enquiries came in, then got lost, called back too late or never followed up. Without measuring from the ad to the signature, you turn off the wrong tap.
What we hear“I don't know what a customer costs me.”
What is really going onThen there is no way to know how much to invest to win one, or which of your channels really pays. The budget is set by gut feeling.
What we hear“Enquiries come in, but we don't have time to handle them all.”
What is really going onEvery enquiry left without a reply is acquisition budget thrown away. The problem is not volume, it is what happens next.
What we hear“Our salespeople are good, but each one sells their own way.”
What is really going onThen your results depend on people, not on a method. The day one of them leaves, their numbers leave too.
Predictable revenue
Your revenue is a multiplication.
Opportunities × conversion × value per customer = revenue
How many opportunities come in, what share signs, how much each customer brings. As long as conversion and value are left untended, buying more opportunities means paying to lose more of them.
Example figures. During the call, we redo the arithmetic with yours.
What we add
In the order we do it.
A hundred opportunities come in over the quarter, paid €20,000. Nine in ten leave without a firm answer, nobody follows up, a customer is worth €4,000. €40,000: once acquisition is paid, €20,000 is left. And next quarter starts from zero again.
What does not convert evaporates
All three at once: that is what Peregrine builds.
You pay€20,000100 opportunities · €200 each
It brings in€40,000once acquisition is paid, €20,000 is left→ and next quarter can be forecast.
Let's redo this with your figures.Request a one-hour call
What we do
The three levers, and what carries them.
The first three are the factors of the multiplication. The next two keep them going over time: a tool that tracks every opportunity, and people whose job it is.
Conversion
what share becomes a customerA written sales process: every enquiry called back fast, defined sales stages, follow-ups that actually go out, proposals that read in three minutes.
Result: the pass rate at each stage, and exactly where it leaks.
Value
how much each customer bringsAt purchase: a better-built offer, upselling, a higher average deal. Over time: the second sale, retention, past customers re-engaged. Depending on your business, we work on one, the other or both.
Result: what a customer brings, at purchase and over time, tracked month by month.
04
Tools
what carries all threeOne place where every opportunity is tracked, from the ad to the signature. Follow-ups that trigger themselves. A dashboard you read without anyone explaining it. And if the tool you need does not exist, Peregrine Software builds it: a marketing agency cannot offer you that.
To call back
- Maintenance contract — 3 sites
- Office fit-out
Meeting
- Fleet of 8 vehicles
Proposal sent
- Warehouse extension
- Energy audit
Signed
- Workshop equipment
Enquiry from the websiteCalled back in 4 minutes
Automatic follow-up sent — proposal unanswered for three days
05
People
who runs themWe place in your company the two roles most sales teams are missing, the setter and the closer: we recruit them, train them and manage them. They are your employees, not ours.
Separating the two is what lets you answer every enquiry fast without your best salespeople losing their time.
The setter
The one who answers
Calls back every new enquiry within the hour, checks in a few questions that it fits what you sell, and books a firm meeting in the closer's calendar. Does not sell: makes sure no opportunity goes cold.
The closer
The one who signs
Runs the meeting, prepares the proposal and follows it through to signature. Does not spend the day chasing contacts: only talks to qualified people.
Questions we are asked
Before you write to us.
The questions business owners ask before trusting us with anything.
What kind of companies do you work with?
Every sector, as long as the economics work: a customer worth enough, through what they buy or how long they stay, to pay for their acquisition, and leadership ready to put a budget behind it.
A brokerage, a clinic, a dealership: yes. A one-off small-ticket sale: rarely.
Do you do the work, or only advise?
We do the work, end to end. We build the system, launch acquisition, place and train your setters and closers, and track the figures every week.
Then we train your teams to run it, or we keep running it with you.
How much of my time does it take?
As little as possible. At the start, we need what you know about your offer, your customers and how you sell today. After that, we do the work and you read the figures every week.
You keep the decisions. You do not have to learn marketing.
How is this different from a marketing agency?
An agency usually stops at advertising, and reports in clicks. We work on the three levers of revenue, volume, conversion and the value of each customer, and we measure them in margin.
We also place the people who call back and close, and set up the tool that tracks every opportunity.
Do we need an advertising budget?
To bring in more opportunities, yes: advertising or prospecting is funded separately, on your own accounts.
But the first gain is often elsewhere: calling back every enquiry, following up every proposal, raising the deal size. None of that takes an extra euro of advertising.
How soon do we see results?
Conversion moves first: as soon as every enquiry is called back fast and followed up, the difference shows. Volume takes longer, the time to test channels and find the right acquisition cost.
We promise no figure before we have seen yours.
We have nobody in sales. Is it too early?
It is often the best moment. We first put in place what lets someone succeed, then recruit the person, who joins a system that works instead of having to invent it.
What remains if we stop working together?
Everything stays with you: the ad accounts, the lists, the sequences, the tracking tool, the documentation, on your accounts from day one. The people recruited are your employees. Nothing switches off.
What happens during the one-hour call?
You describe your business and your goal; we redo the arithmetic of your revenue with you: how many opportunities come in, what share signs, how much each customer brings. You leave knowing which of the three levers to work on first.
The call is by video, free of charge and with no commitment.
First call
Tell us about your business and what a customer is worth. We will tell you which lever to work on first.
During the one-hour video call, we redo the arithmetic with your figures. No advertising budget yet? Just say so: the first gains often need none.